Research organization CIRP has shared a new report on the state of affairs in the US mobile device market. A new survey has shown that Apple is attracting an increasing number of buyers who previously owned Android smartphones. This figure reached its maximum value over the past 5 years.
A new report reveals what percentage of new iPhone buyers have switched from Android in the US. It is noted that 15% of new iPhone owners reported that the last smartphone they had was an Android device. This is 4% more than last year and 5% more than in 2020 and 2021. At the same time, 83% of buyers reported that they had used other versions of the iPhone before. About 2% have previously used regular phones or “other” devices, or have purchased an iPhone for the first time.
The last time the indicator of 15% transitions from Android to iPhone, according to CIRP, was recorded in 2018. And the maximum value of this indicator was observed in 2016, when 21% of buyers changed Android to iPhone.
In addition, earlier Apple CFO Luca Maestri said that “any places where our market share is low, we tend to add a lot of switchers”. This means that in many markets outside the US, more than 15% of buyers may be migrating from Android to iPhone.